[Minor SPOILERS for Marvel’s Midnight comics ahead]
And so, the day has come. Marvel’s new Midnight imprint has been unleashed upon the world, and a lot of what I’ve been considering is about to pass. From the retailer perspective, I am curious if this will succeed in achieving at least a smidgen of the traction that DC’s Absoluteline of books has. From the reader perspective…are these any good?
Let’s take that first question first, even though I don’t quite have the data necessary based on the fact that I’m writing this the night before it’s on sale at my shop. Judging from the pull lists and the in-store requests, interest is reasonably high. However, once I knuckled down and started to process the pull lists, I received a lot of late orders for the variant covers, and usually the same specific variant covers. Everyone wanted the connecting covers, for example, which traditionally is not the sort of variant my clientele usually asks for, so naturally I did not have enough to go around. I’m hoping I can get a reorder on these, but we’ll see.
That’s all just sales stuff that I’ll know the answer to in just a few hours. The important part is, again, are they actually good comic books? I think the answer is “yes,” by and large. The stated purpose of Midnight is to bring Marvel’s superheroes into a more horror-tinged narrative, and overall I think they succeed to varying degrees. But the implicit purpose of this line is to duplicate DC’s creative success with the Absolute line, and its sales success in bringing new readers into comic shops. In this latter consideration, I think Marvel may be moving in the right direction here, mostly.

Midnight Fantastic Four #1 may be the best of the bunch, not just in terms of storytelling but in its emulation of the “Absolute” line’s “formula,” inasmuch as it has one. We begin at square one, where a disgraced Reed Richards’ scientific services are acquired by Susan Storm, who is accompanied by her bodyguard Ben Grimm and her brother Johnny. Like the Absolute books, we’re starting with our characters lacking their particular advantages, in this case specifically Reed not having his respected credentials, and in a larger sense, lacking his familial connection to the others in what would have been his team. There’s a definite tension to the proceedings, and while the horror elements are present, they aren’t necessarily overwhelming, though there is a bit of inferred body horror awaiting us, especially if you got a look at some of the variant covers.

Midnight Spider-Man reminds me a little of this Stephen King quote:
“I recognize terror as the finest emotion and so I will try to terrorize the reader. But if I find that I cannot terrify, I will try to horrify, and if I find that I cannot horrify, I’ll go for the gross-out. I’m not proud.”
There’s a lot of exploding bodies and blood ‘n’ such in this one, as Oscorp is experimenting on live human subjects who do not survive the process. Again, we’re starting from scratch, as young genius Peter Parker is recruited by the company, and from there…well, the body horror is more explicit in this one, so you can probably guess where things end up. It’s generally an interesting story, with a simplistic but effective conflict in Peter’s motivations. The art is…a little loose in places, where I’m not sure what I’m even looking at, but that may be my aging eyes more than anything else.

Midnight X-Men #1 is the odd man out, as we’re basically put in, as my old pal Dorian put it, a What If story. This isn’t a “ground floor” book, this is a world where the X-Men are already established, building a premise off old X-Men storylines, in which the mutants are mostly all vampires and we’re at war with them and so on. There’s nothing explicitly wrong with it — I mean, it’s all professionally told, though I tend to find writer Jonathan Hickman a bit dry at times — but of the three books, this one didn’t quite understand the assignment of “we need our own Absolute line.” To hear Midnight Spider-Man writer Phillip Kennedy Johnson tell it:
“…When people are making comparisons to Absolute and all that, but it’s really, I’m trying to think of a more apt comparison. I mean, the only similarity really to Absolute is that it is a reimagine. It’s like a Rebirth kind of a thing. And that way that it’s similar in that we’re completely burning the script and starting over. But we’re what we’re replacing it with is super different.”
Well, that’s not this book so much. Maybe we’ve got a lot of backstory in our future, and I imagine we do, but I don’t know if that will be as effective as an X-title that starts from the beginning rather than in medias res. If Midnight Spider-Man started with Peter Parker at around issue #100 of Amazing Spider-Man, and all that business where he had six arms, and continued from there…that’s basically Midnight X-Men #1.
…I don’t think it’s bad, I should emphasize. I’m actually interested to see where this is going, which is unusual for me since I’m not an X-Men guy. At least on that level, “does it keep a reader’s attention,” I think it’s managed that. That said, this isn’t really differentiated enough from the regular X-books to feel like it’s “new” and “different” enough to be its own thing. It leans hard on the “NEW IMPRINT FIRST ISSUE” status to make that hoped-for jump from “just another new Marvel #1” to “huge sales hit that’ll still be selling tenth printings of #1 two years from now,” and I don’t know that’ll be enough.
Look, I know I may sound hard on a couple of these. I don’t mean to. I want these comics to do well. DC hit that magic formula with their Absolute line, with comics that just continue to sell and sell and sell, printing after printing, with the trade paperback collections also selling, bringing new customers into comic book stores while also selling to the already converted. It’s great, and I’d be out of my mind if I, a comic store owner, didn’t want that again, but from Marvel.
So, we’ll see what happens. As a store owner, I hope it’s a hit. As a fan, I hope they continue to be enjoyable to read. As an observer of the industry, I’m sure they’ll give me plenty to write about in the near future.






































